Privacy Policy

The majority of great content, products and services on our site are offered without our collecting any personally identifiable information from you. For example, you can read our content and our message boards anonymously. However, for other uses of our site, such as posting on message boards or purchasing products or services, you may be required to provide us with some personal information.

As Simple As That ™ takes your privacy seriously and is strongly committed to protecting the privacy of your personal information, and providing a safe and secure environment for our registered users ("Members"). Please read the following to learn more about our privacy policy.

The purpose of our privacy policy is to help you understand what kinds of information we may gather about you when you visit our site, how we may use that information, whether we will disclose it, and how you can correct the information.

Please note that by using the site, you signify your agreement with this policy. If you do not agree to the terms of this policy, please do not use the site. Your continued use of the site after any changes to the policy will mean that you have accepted the changes; therefore please bookmark this page and review it frequently.

If we decide to change the policy, we will post those changes here so that you will always know what information we gather, how we might use that information, and whether we will disclose it. We will also notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your As Simple As That ™ account or by placing a prominent notice on our site.

Please note that the Policy applies only to the site, and not to other websites to which we link, or to advertisers on the site. Your use of the site is governed by As Simple As That ™'s Terms of Service and by other published rules pertaining to particular products and services offered throughout the site.

We highly recommend you follow this link to review important information from the Federal Trade Commission about safe surfing, especially the information regarding safe use of message boards: http://www.ftc.gov/bcp/conline/pubs/online/sitesee/index.html

Message boards are public forums. The user ID you choose when you register for the site, and any information that you post on the public message boards will be available to anyone. Do not post private or personal information that you do not want publicly available on discussion boards on any web site.

Please note that only Members may post, but that anyone can read your posts. Once you post, anything you include therein—including personal information—will be available for any user to read, and is therefore no longer private.

What This Privacy Policy Covers

• This policy covers how As Simple As That ™ treats personal information that As Simple As That ™ collects and receives, including information related to your past use of As Simple As That ™ products and services. Personal information is information about you that is personally identifiable like your name, address, email address, or phone number, and that is not otherwise publicly available.
• This policy does not apply to the practices of companies that As Simple As That ™ does not own or control, or to people that As Simple As That ™ does not employ or manage.
• As Simple As That ™ frequently provides information and links to third parties. This policy does not apply to such third parties. You should review any such party's privacy policy prior to using such sites.

Information Collection and Use

General

• As Simple As That ™ collects personal information when you register with As Simple As That ™, when you use As Simple As That ™ products or service, when you visit As Simple As That ™ pages or the pages of certain As Simple As That ™ partners. As Simple As That ™ may combine information about you that we have with information we obtain from business partners or other companies.
• When you register we ask for information such as your name, email address, age, gender, zip code, place of residence, and personal interests. Once you register with As Simple As That ™ and sign in to our services, you are not anonymous to us. For a complete list of the information we collect when you register, please see our registration page at http://simpleasthat.com/register.php.
• As Simple As That ™ may conduct surveys for research purposes on behalf of third parties or to collect feedback on the site. If you choose to participate, the information you provide will be used as specified in the survey instructions.
• As Simple As That ™ collects information about your transactions with us and with some of our business partners.
• As Simple As That ™ automatically receives and records information on our server logs from your browser, including your IP address, As Simple As That ™ cookie information, and the pages you request.
• As Simple As That ™ uses information for the following general purposes: to customize the advertising and content you see, improve our services, contact you, conduct research, and provide anonymous reporting for internal and external clients.

Children & Parental Access to Children's Information

At As Simple As That ™, our goal is to help parents ensure that their kids have a safe and fun online experience. That's why we've set up a system by which parents can print out and mail or fax us a signed form that allows them to review any identifiable information collected about their child, have this information deleted, and/or request that there be no further collection or use of their child's information. You can link to the form from here. As Simple As That ™ takes steps to verify the identity of anyone requesting information about a child and to ensure that the person is in fact the child's parent or legal guardian. If As Simple As That ™ changes the "Children & Parental Access to Children's Information" section of this Privacy Policy, we will notify parents by email.

• The Type of Information As Simple As That ™ collects concerning children: Children can surf As Simple As That ™'s site, view content, and play some games without any personally identifiable information being collected. However, in some areas it is necessary to collect personally identifiable information from kids to allow participation in an activity (like entering a contest) or to communicate with our community (via message boards).
• How does As Simple As That ™ use the information it collects: As Simple As That ™ believes it is good policy not to collect more personally identifiable information from kids under 13 years of age other than is necessary for them to participate in our online activities. In addition, be aware that all sites that are targeted to children under 13 are prohibited by law from collecting more information than they need.
• The personal information concerning kids under 13 that As Simple As That ™ collects: The only personally identifiable information we collect from kids is first name, parent's e-mail address, and child's birth date. We collect birth date to validate a child Member's age. We may also collect personal information, like a pet's name, to help Members remember their Log-in Name and Password if they forget them.
• Canceling your child's account: We also allow parents to request at any time that the information collected about their child be removed from our database. If you would like to deactivate your child's account, please send an e-mail message to customercare@simpleasthat.com with your child's Log-in Name and Password requesting that the account be cancelled.
• Use of personal information of Members under age of 13 for promotional or marketing purposes: No information collected from children under 13 is used for any marketing or promotional purposes whatsoever, either inside or outside As Simple As That ™'s web site.
• What we do use such information for: As Simple As That ™ uses the information collected about kids under 13 only to provide services (such as message boards or calendars) or to conduct some games or contests. Although Members under 13 may be allowed to participate in some contests where information is collected, notification and prizes are sent to the parents' or guardians' email address provided during the initial registration process. Publication of contest winners' full names, ages, or images for individuals under 13 requires parental or guardian consent. If we publish a nonidentifiable version of a child's name, we may not again contact parents or guardians for permission.
• When we do give out personal information: We will give out personal information about kids if required by law, for example, to comply with a court order or subpoena; to enforce our Terms of Service, or site or game rules; or to protect the safety and security of Members and our site.
• Email notification to parents or guardians: Any time a child under 13 registers with us, we send an email notification to a parent or guardian. In addition, we require parents to give express permission before we will allow their children to use message boards and other features where personally identifiable information can be made public to the Internet and shared with users of all ages. We also give parents 48 hours to refuse any registrations kids make in order to play games and contests. If we don't hear back, we assume it is fine for a child to be registered with us. Once a child has registered, the child will be allowed to enter any future registration-based games and contests, and parents aren't notified again. In this instance, we use the information collected only to notify parents when a child has won a game or contest. We don't use this information for any other purpose.
• How to review information that has been collected for children under 13: When parents give their children access to interactive features like message boards, they are required to establish a family account. Once a family account is established, the primary account holder can review the personally identifiable information of all family member accounts including a child's. You can access this information by logging in to your family account at the Your Account home page.
  
  If you are not already a member of our site, you can review your child's personally identifiable information by logging in to your child's account at the Member Services Home Page. You will need to have your child's member name and password. There are instructions on the Your Account home page to help you recover your child's password if they've forgotten it.
  
  You can also contact Customer Service to view the information that has been collected from or about your child by sending an email to customercare@simpleasthat.com. If you have not yet established a family account, you will need to have your child's user name and password. Please include information (child's member name, parent email address) in the email that will help us identify your child's account so we can assist you with your inquiry or request.
  
  If you have any other questions on the children under the age of 13 section of this Privacy Policy, please contact us at customercare@simpleasthat.com.

Information Sharing and Disclosure

• As Simple As That ™ does not rent, sell, or share personal information about you with other people or nonaffiliated companies except to provide products or services, when we have your permission, or under the following circumstances:
  • We provide the information to trusted partners who work on behalf of or with As Simple As That ™ under confidentiality agreements. These companies may use your personal information to help As Simple As That ™ communicate with you about offers from As Simple As That ™ and our marketing partners. However, these companies do not have any independent right to share this information.
  • We respond to subpoenas, court orders, or legal process, or to establish or exercise our legal rights or defend against legal claims;
  • We believe it is necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of As Simple As That ™'s terms of use, or as otherwise required by law.
  • We transfer information about you if As Simple As That ™ is acquired by or merged with another company. In this event, As Simple As That ™ will notify you before information about you is transferred and becomes subject to a different privacy policy.
• As Simple As That ™ displays targeted advertisements based on personal information. Advertisers (including ad serving companies) may assume that people who interact with, view, or click on targeted ads meet the targeting criteria - for example, women ages 18-24 from a particular culture or geographic area.
• As Simple As That ™ does not provide any personal information to the advertiser when you interact with or view a targeted ad. However, by interacting with or viewing an ad you are consenting to the possibility that the advertiser will make the assumption that you meet the targeting criteria used to display the ad.

Cookies

• As Simple As That ™ may set and access As Simple As That ™ cookies on your computer. Cookies are small packets of information that a site's computer stores on your computer. As Simple As That ™ can then read the cookies whenever you visit our site. We use cookies to save your password to keep track of your login as your navigate our site, to deliver content specific to your interests, to estimate our audience size for our advertisers, make sure users don't vote on the same poll more than once, and to make sure you don't see the same ads repeatedly. These cookies allow us to use the information we collect to customize your As Simple As That ™ experience so that your visit is as relevant and as valuable to you as possible. You can use the site even if you disable cookies in your browser, although some functionality (such as voting in polls and posting messages in the community forum) may not work.
• As Simple As That ™ may allow other companies that show advertisements on some of our pages set and access their cookies on your computer. Other companies' use of their cookies is subject to their own privacy policies, not this one. Advertisers or other companies do not have access to As Simple As That ™'s cookies.
• As Simple As That ™ may use web beacons to access As Simple As That ™ cookies inside and outside our network of web sites and in connection with As Simple As That ™ products and services.

Optional Surveys

You may have the opportunity to participate in a number of surveys on the site. Also, in connection with your registration, you may elect to participate in surveys (by checking the appropriate box) in which you will be asked to provide information such as your income level and education. We encourage you to complete surveys so that we can provide you with a more personalized experience on the site.

Tell A Friend

If you elect to use the "Tell-A-Friend" referral service to inform your friend(s) about the Site, we do not store your friend's(s') e-mail address(es).

As Simple As That ™ Commerce

When you purchase a product or service from As Simple As That ™, we request information from you such as name and shipping address, as well as financial information including a credit card number and an expiration date. This information is used for billing purposes and to fill your order. If we have trouble processing your order, we will use this information to contact you.

Various third party merchants may handle the sale and fulfillment of items. Please note that when you provide information to the site in connection with the purchase of anything from the site, you are also providing such information to the respective third party merchant. As Simple As That ™ is not responsible for the information collection or privacy practices of each third party merchant. If you have any questions regarding any of the respective third party merchants' information gathering or collection practices, we strongly encourage you to visit their respective privacy policies. If you have any questions regarding the purchase of any products or services from As Simple As That ™, please e-mail customercare@simpleasthat.com.

Special Offers/Contents

Occasionally, As Simple As That ™ may send Members information on special Member-only offers, site updates, specials and contests. As Simple As That ™ presents the option to not receive these types of communications and to opt out of participating in any contest. We will not share your contest information with any third party, except in aggregate form (unless required by that contest, for example, if you win we may need to provide information so your prize can be fulfilled).

In addition, if and when we sponsor contests or other promotions, or third parties sponsor such promotions in conjunction with us, either we or the third party will post relevant privacy information in the official rules and/or registration area for the sweepstakes or promotion. That privacy information, to the extent it conflicts with this Policy, will govern that particular contest-please remember to read it carefully.

Your Ability to Edit and Delete Your Account Information and Preferences

General

• You can edit your As Simple As That ™ Account Information, including your preference about receiving updates and marketing communications from As Simple As That ™, at any time by notifying the site via email at customercare@simpleasthat.com.
• New categories of marketing communications may be added to the Marketing Preferences page from time to time. Users who visit this page can opt out of receiving future marketing communications from these new categories or they can unsubscribe by following instructions contained in the messages they receive. Instructions to opt-out or opt-in can be found at www.simpleasthat.com/userinfo.php
• Certain communications from As Simple As That ™, such as service announcements, administrative messages and the As Simple As That ™ Newsletter, are considered part of As Simple As That ™ membership and you may not opt out of receiving them.
• You can delete your As Simple As That ™ account by notifying us via email at customercare@simpleasthat.com

Confidentiality and Security

• We limit access to personal information about you to employees and agents who we believe reasonably need to come into contact with that information to provide products or services to you or in order to do their jobs.
• We have physical, electronic, and procedural safeguards to protect personal information about you.
• Your As Simple As That ™ Account Information is password-protected.

Changes to this Privacy Policy

• As Simple As That ™ may update this policy at any time. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your As Simple As That ™ account or by placing a prominent notice on our site.

Questions and Suggestions

If you have questions or suggestions, please send us an email at customercare@simpleasthat.com

Last revised: August 01, 2002